How Social Media Continues to Change Recruiting and Hiring

Social Media

Social Media

 

Another8 founder Scott Robarge recruits top talent for early to mid-stage tech companies throughout the United States. In recent years, Scott Robarge has increasingly shifted his efforts to social media, and continues to remain apprised of developments in social media and networking technology.

Social media allows for creativity in recruiting. Nearly all recruiters rely on Facebook and LinkedIn, but the savviest professionals are finding success with more casual chat oriented outlets such as WhatsApp and Snapchat. Data suggests that contacting a candidate on his or her favorite platform is much more successful than a one-off message on LinkedIn or an unsolicited email.

These more intimate forms of social media are valuable for building a rapport and making a workplace seem appealing. Businesses can live stream a corporate event or send Snaps of a fun morning meeting. These tools allow companies and recruiters to share a little taste of the corporate culture, which can help attract compatible candidates.

The Role of Mobile Technology in Recruiting Employees

Experienced talent consultant Scott Robarge serves as the founder of Another8 Solutions, a recruiting consultancy that works with early to mid-stage technology firms. As a skilled recruiting professional, Scott Robarge understands the ever-expanding role that technology plays in recruiting potential employees, as well as the current trends that are transforming the process.

In addition to increasing the use of social media as a recruiting tool, employers are beginning to recognize that mobile technology is changing the way people look for work; thus, employers are seeking ways to accommodate this change. For most companies, however, mobile optimization is falling short of current demand. In fact, a recent CareerBuilder survey revealed that less than one-quarter of Fortune 500 companies had mobile-friendly career sites. This despite the fact that a growing number of people are using mobile devices to search for jobs.

Moreover, many of these companies have focused their mobile-optimization efforts solely on device interface, ignoring the need to adjust their site’s content to be more mobile compatible. However, as the use of mobile technology continues to grow, it will become more and more important for companies to modify important recruiting content, such as job applications, to ensure that such content is suited for mobile users.

Scott Robarge’s Advice for Effective Recruiting Using Facebook

An experienced recruiter, Scott Robarge emphasizes the importance of technology and social media for businesses seeking new employees in today’s market. As Scott Robarge points out, Facebook remains the largest social media network, making it an excellent tool for recruiters. 

Companies should create a Facebook page for their products or services and can easily add a tab for available positions after creating an account. This tab allows potential employees to consider the available positions and apply to them without ever leaving the social network. 

Organizations focused on recruiting must consider the message that their posts send to possible employees. Once individuals “like” the company, they will receive updates in their newsfeed, which becomes the main platform for organizations to demonstrate what makes them different from other employers and give readers a sense of their unique culture. Posts should remain topical and engaging, making the company seem like a place where candidates would want to work. A company’s profile should provide a clear sense of its mission and goals while highlighting its strengths and notable past achievements.