A recruiter with over two decades of professional experience, Scott Robarge oversees the recruiting consultancy Another8 in the San Francisco Bay Area. Over the course of his career, Scott Robarge has used a variety of recruiting approaches and technologies to find top talent for the companies he serves.
Along with many other areas of business, the practice of recruiting has become increasingly reliant on technology. According to recent reporting from JobsOutlook, more than 80 percent of employers in the United States plan to hire more staff in 2016. In order to recruit and retain qualified employees, these companies must use all tools at their disposal, and technology enables them to get closer to job seekers and create a more streamlined application process.
Today, the increasing use of mobile technology is shaping the way people navigate and respond to information. With so many people reliant on their mobile devices, more and more job seekers are looking for work on the go and filling out applications on their smartphones and tablets. Many companies are already reaching out to these potential employees through social media platforms such as Twitter and LinkedIn, but messaging applications such as Snapchat and Whatsapp provide a more immediate way to reach job seekers and will likely play a bigger role in mobile recruiting in the future.
The popularity of visual content is another trend that companies can use to their advantage. Video can be more engaging than the written word, and it presents a way for companies to tell their stories and sell their brands. In a recruiting environment where job seekers are proactive in evaluating potential employers, quality visual content can make a company stand out and help attract more qualified applicants.